Emerce Retail Europe

Watch This! Building a brand on Social Media

40 minutes
Erik Swen CLUSE

By utilizing the brand building potential of Facebook and Instagram, Amsterdam-based CLUSE became one of the fastest growing watch & jewellery brands in the world. So how do you build a brand on Social Media? How do Influencer Marketing and Social Advertising contribute to a brand, and what other channels should you consider? Hear the remarkable story of CLUSE and learn more about Social Media marketing.

Erik Swen

Erik Swen


As the head of Digital Marketing at CLUSE, Erik Swen experienced firsthand how the young and ambitious watch brand for millennial women shook up the traditional watch & jewellery industry. He is a speaker at Online Tuesday, Shopping Tomorrow and Vrije Universiteit Amsterdam.