Emerce Retail Europe

How can web-to-store bring value to the luxury retail experience ?

minutes
Christel Cassimatis Balenciaga

It is not just about pushing the button and selling online, but also about creating a strategy that offers a customized omnichannel experience.

Before a purchase, 75% of customers research online, 65% want to touch & feel the products and 16% wish to talk to a salesperson.*

The aim of the presentation was to show how digital can bring coherence in a field where human is at heart.

Christel Cassimatis

Christel Cassimatis

Balenciaga

Marketing & Digital enthusiast, passionated about Fashion & Luxury, interested in bringing coherence between offline and online touchpoints in order to offer the best customer experience.

My last mission as a Digital Project Manager at Chanel consisted in delivering new UX features on the global fashion mobile application.