Emerce Retail Europe

E-commerce and Omni Channel in GCC & Egypt

40 minutes
Mahmoud El Kady Homecentre

Mahmoud will primarly focus on the massive rise of eCommerce and digital transformation in the MENA regions. (Middle East and North Africa)

He will share numbers and facts on the big players: how and when did they start? Which are the pros and cons in ecommerce in those regions?

What is their potential from revenue perspective?

The session will be on: E-commerce, digital marketing, content, user experience, payment methods and supply chain in the MENA regions.


Mahmoud El Kady

Mahmoud El Kady


Ecommerce professional with 8+ year experience in both Ecommerce and Retail industries. Expert in category management and business development across Egypt, UAE & KSA. Holds bachelor of commerce from Ain Shams University in Cairo, Egypt and Professional Digital Marketing Diploma from Digital Marketing Institute in Dublin, Ireland.

Mahmoud is eCommerce Category Manager at Homecentre, the leading home retailer in the Middle East, North Africa and India.