How to drive and bring new BtoB with digital tools
Jaana will share about Nespresso’s social commerce in a B2B environment. From leadgeneration to online advertsiment on social media. She will share insights on the new Nespresso BtoB website, e-commerce and CRM to become attractive and modern partner for businesses of today. And about how Nespresso B2B approach also influences the customer experience their partners offer in turn to their own customers.