Emerce Retail Europe

How to organize stock and logistics in a cross channel environment

40 minutes
Noelia Guinón Björn Borg


Björn Borg has in the last year transitioned into a cross channel company, requiring a logistics solution that is efficient and profitable to supply both concept stores as the e-commerce shop. Warehouse moving is one of the largest projects an e-retailers can take on, listen as we share our experiences and learnings.

Noelia Guinón

Noelia Guinón

Björn Borg

Digital Marketeer with 15 years experience currently eCommerce Manager at Björn Borg, commercially and technically responsible for bjornborg.com. Björn Borg is represented in around 20 markets. Fashion underwear is our core business and largest product area. We also offer sportswear, footwear, bags, fragrances and eyewear through licensees.