Emerce Retail Europe

Leaping Ahead After Falling Behind: Levi.com

40 minutes
Claudia Roggenkamp Levi Strauss

If you’re not on the cutting edge—of online technology and tools, payment options, integrated omni-channel consumer experiences—you’re losing, right? Well, not always. How could falling 15 years behind its e-commerce competitors actually allow Levi Strauss & Co. to get further, faster? The company, sometimes known as a “160-year-old start up,” is leveraging its assets, leapfrogging decades of incremental progress, and embracing flexible solutions to give consumers the branded retail online shopping experience they deserve.

Claudia Roggenkamp

Claudia Roggenkamp

Levi Strauss

Claudia Roggenkamp joined Levi Strauss & Co. in early 2015 as Senior Director eCommerce Europe, for Levi Strauss & Co. Europe. Claudia manages the company’s online stores levi.com and dockers.com across 14 European countries and 10 languages, running Merchandising, Marketing and Operations out of Levi’s European headquarter in Brussels. She works closely with the company’s global eCommerce team in San Francisco.

Previous to working for Levi Strauss & Co, Claudia was Managing Director of zLabels GmbH, a subsidiary of Zalando SE in Berlin, where she built their private label business. She started her career with the Boston Consulting Group, where she was a project leader at their Berlin office.