Leaping Ahead After Falling Behind: Levi.com
If you’re not on the cutting edge—of online technology and tools, payment options, integrated omni-channel consumer experiences—you’re losing, right? Well, not always. How could falling 15 years behind its e-commerce competitors actually allow Levi Strauss & Co. to get further, faster? The company, sometimes known as a “160-year-old start up,” is leveraging its assets, leapfrogging decades of incremental progress, and embracing flexible solutions to give consumers the branded retail online shopping experience they deserve.