Emerce Retail Europe

On e-commerce and product innovation – ‘The smart home’

40 minutes

Mister Moberg will talk about the development of the smart home, IoT and some of Samsung’s latest products and ask the question if product categories are becoming obsolete when we more and more sell solutions. How should this affect the way how we set up our shop, offers and content? He will also touch upon how actors of the market, in his view, need to work closer together and be more open to collaborations in order to succeed and provide better consumer journeys. He will present some numbers for the Nordic market, the penetration and development of eCommerce in his specific region, being one of the most mature online regions in the world.