Emerce Retail Europe

The evolution of wehkamp

40 minutes
Maarten Tibosch Wehkamp

wehkamp is transforming from a traditional retailer to a digital company. What does that mean for daily business, for logistics and the customer? And for the future?

Maarten Tibosch

Maarten Tibosch

Wehkamp

Maarten has 20 years of working experience in the manufacturing industry fulfilling global operations roles in almost every part of the supply chain. He worked as consultant for PwC developing and implementing SCM and IT solutions for companies like Johnson & Johnson. He lived in Brazil for Philips Consumer Electronics as General Manager Operations & Service Latin America, restructuring successfully the supply chain and aftersales service.

He worked 9 years for LEGO in Denmark, in his last role as head of Value Chain Innovation. Within this role he was responsible for the LEGO Group operating model with the strategic objective to drive innovation in operations and secure a lean execution. This included the management of the operations project portfolio and implementation of the required new supply chain capabilities. It allowed LEGO to grow double digits both revenue and profit. Presently he is the COO of wehkamp – one of the biggest online retailers in the Netherlands – and responsible for warehouse & distribution, supply chain management, operational excellence and customer service.