The road towards personalised shopping experiences
In the e-commerce space it is important to display a relevant offer. Customers expect online shopping experience to be personal and tailored to fit their individual needs, interests and preferences. Data-driven automated experiences have grown to be a must-have on e-commerce platforms, becoming as important as usability and design improvements. Recent study* shows that online businesses could increase their revenues up to 6% with implementing a range of optimisation and segmentation techniques. Personalisation helps to engage with customers, drive sales and brand loyalty. At Staples we have been testing and implementing solutions, which provide customers with seamless shopping experience driving conversion and RPV uplift. In my presentation I will show examples how Staples addressed customers needs for personalised experience.
*Getting 6% more: Key findings from a four-year study of 2 billion user journeys – by Qubit.