Transformation of a ´traditional´ candy company into Digital Marketing & eCommerce
Get insights in our digital transformation process. How we moved from a pure offline driven way of doing marketing to a highly digital focussed one in terms of advertising, content and organisation.
Next to this we have set a unique way to measure our Digital Marketing efforts with the Digital Sentiment Index.
The Digital Transformation paved the path for eCommerce. We recently launched a web shop in the UK and Sweden, build up from scratch.