How Lesara makes the latest trends available to its customers at the best price.
Lesara is a pioneer in Agile Retail: the fast and digitally driven on-demand production of fashion and lifestyle trends which is taking online retail to the next level. The company has taken the concept of Fast Fashion, which is a model that companies such as Zara and H&M rely upon, and improved it. Lesara needs just 10 days, beginning to end, from spotting an emerging trend to having the product online and available to customers throughout Europe; faster and at a better price than any other traditional Fast Fashion retailer.
This presentation will be about how the fast turnover product-lifecycle affect marketing and the offering of the latest trends to customers around Europe.