What e-commerce should learn from retail
Customers are overloaded with information. To get their engaged attention becomes harder every day. This causes a great stress on e-commerce profits as price competition is fierce and marketing costs continue to increase. How can you turn this scarcity of customer attention into an opportunity?
Ger van den Buijs analyzed what characterizes the practices of successful retailers and what e-commerce should learn from this. Identity, passion and craftsmanship are key ingredients of their success. These factors also explain, to a large extend, the online success of Sligro Food Group. Sligro sells around 900 M euro online, at a sufficient net profit. Ger published the book “Forget reach, Start selling – What e-commerce should learn from retail” on how to implement this online.