Emerce Retail Europe

What is Your Influencer Marketing Strategy? Marketing between Credibility, Content, and Commerce

40 minutes
Léonie Hönisch Alpro

Influencer marketing was rated the fastest-growing online customer-acquisition channel in a recent survey, outpacing organic search, paid search, and e-mail marketing. Think about your own experience. When was the last time a commercial truly got your attention? You are seeing more advertisements than you might notice right away, every time you are scrolling through your social media feeds.

Your favorite influencers are promoting brands all the while staying true to their unique voice and story. It is this targeted exposure to the right kind of consumer, one who is already interested in the story and will likely pay attention to the brand or product as well, that makes Influencer Marketing an attractive element in your marketing mix. Establishing a winning Influencer Strategy for your business can be easier than you might think. Catch a glimpse of what works, what doesn’t work and what could be your first step toward the evolving future of marketing.

Léonie Hönisch

Léonie Hönisch


Léonie Hönisch is digital marketing specialist, social media nerd, and strong believer in coffee being a great idea at any time of day. Driven by a passion for understanding how digital media affect our cognition, emotions, and consumer behavior, Léonie Hönisch navigates the nexus between media, brand communication, and psychology to create consumer centric experiences.

With many years of experience in digital marketing and media, she took on responsibility for Alpro’s digital marketing in Germany, Austria and Switzerland in early 2015.