What is your Influencer Marketing Strategy? Marketing between Credibility, Content, and Commerce
Your favorite influencers are promoting brands all the while staying true to their unique voice and story. It is this targeted exposure to the right kind of consumer, one who is already interested in the story and will likely pay attention to the brand or product as well, that makes Influencer Marketing an attractive element in your marketing mix. Establishing a winning Influencer Strategy for your business can be easier than you might think.