Matteo Balzani

Matteo has been working in the online business since 2000. After various experiences in Italy, in 2007 he moved to the Netherlands to become Director of Digital Marketing & CRM for Nike’s ecommerce business in Europe, with responsibility for all marketing channels and customer analytics. In 2012 he left Nike to join Amazon, where he's European marketing director of Amazon BuyVIP, the private sales arm of the retail giant. He’s passionate about his 2-year-old son, sneakers and social media.