Future of Personalization in B2B and B2C
Main topic of this roundtable is to discuss personalization in B2C and B2B. Where and when do you personalize? Which are the key moments in the customer journey when you have to personalize? How to define personalization in different channels? Which are the new tools to be used and how to organize their implementation? We will discuss challenges and share thoughts during this very interesting session.
The session is a co-production with partner e-Spirit, moderated by Donna Darthuizen, Digital Commerce expert & hosted by Ronald van Drunen, Head of Ecommerce at Staples Europe. With featured participants from Rituals and more…
Attendance is on invitation only. Interested in joining this roundtable, please contact Media Donyadari