Emerce Retail Europe

Marketplaces: big opportunity, big threat

11:15 120 minutes roundtable
Carlos Marquez Heineken

Main topic of this roundtable is ‘exchanging different journeys and learnings to find the right balance on Marketplaces: making them work for your brand or business, without destroying your own future.’

Moderator is Carlos Marquez, eCommerce Manager at Heineken.


Carlos Marquez

Carlos Marquez


Carlos is a driven and entrepreneurial eCommerce business manager with experience at leading eCommerce, Digital and FMCG companies (B2C and B2B).

Carlos is currently leading and managing Online Drinks, a HEINEKEN initiative spanning B2C and B2B eCommerce propositions. Before that, Carlos was part of the team that launched Amazon’s B2C site in Spain, in charge of successful launch of several categories including IT, Health and Beauty and Home & Kitchen. He also owned Amazon Marketplace and Amazon Webstore (Amazon’s white-label eCommerce platform) seller acquisition and performance in EU, including the responsibility of a new country launch and gathering extensive business management experience.

Carlos Marquez, together with Jolanda Lamboo from MS Mode, is also a speaker during the fireside chat on The Future of Retail, where they will discuss: what are the challenges known, and how would we design the Next Retailer, the Retailer of the future.

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