Building a digital store front in our screenless future
How the interface will continue to change…
The brand strives to break away from the industry standards and believes innovation is about
changing the interface. Customer experience sits at the heart of the brand. They strive to create a
seamless integrated experience across all channels (IRL vs URL), which allows customers to purchase
their frames in the manner and time that best suits them, both on and offline.
Jons will share his insights about direct-to-consumer business model, omnichannel approach (IRL vs URL), innovation by changing the interface, learnings and a solution.