Emerce Retail Europe

Building a digital store front in our screenless future

12:40 40 minutes presentation Stage 4
Jons Janssens Ace & Tate

How the interface will continue to change…

The brand strives to break away from the industry standards and believes innovation is about
changing the interface. Customer experience sits at the heart of the brand. They strive to create a
seamless integrated experience across all channels (IRL vs URL), which allows customers to purchase
their frames in the manner and time that best suits them, both on and offline.

Jons will share his insights about direct-to-consumer business model, omnichannel approach (IRL vs URL), innovation by changing the interface, learnings and a solution.

Jons Janssens

Jons Janssens

Ace & Tate

Jons likes to start, build and change things. Product development is his tool to drive growth at tech companies.
Currently he is trying to figure out the future of retail at Ace&Tate, the cool Dutch eyewear brand that is all about empowering people to gain a new perspective.

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