Emerce Retail Europe

Customer journeys, a pragmatic approach

14:55 40 minutes presentation Stage 4
Jerome Orlemans Marlies Dekkers

A pragmatic approach in setting up crm-based customer journeys in the luxury lingerie & swimwear industry.

Marlies|dekkers is a pioneer in luxury lingerie and swim wear. Giving women, around the globe, self-confidence to have the courage to follow their own path in live.

 

Jerome Orlemans

Jerome Orlemans

Marlies Dekkers

Since 1996 Jerome has been setting up and rolling out online and omnichannel marketing & sales strategies. As from 2014 he’s responsible for digital transformation at marlies|dekkers.  

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