Emerce Retail Europe

Digital disruption in the candy kingdom

minutes
Daan Simonis Perfetti van Melle

The inside story on how Perfetti Van Melle transformed its approach to digital marketing and eCommerce.

Daan Simonis

Daan Simonis

Perfetti van Melle

International Media & Digital Marketing Manager at Perfetti Van Melle, candy manufacturer of brands like Chupa Chups, Ferrero, Haribo and many more.

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