Emerce Retail Europe

Growing your e-commerce business through smart use of data and conversion optimization

14:15 25 minutes presentation UVA 2
Frans Appels Netprofiler

Frans shows how you can optimize and target online campaigns through smart use of digital data. With cases that illustrate how you can boost the results of your Google Ads, SEO, display and social campaigns. He also explains how e-commerce companies can set up a successful Conversion Optimization (CRO) program based on a simple step-by-step plan. With practical tips and appealing examples of various e-commerce companies. Attendees receive the related book “Digital Marketing Pinball”.

Frans Appels

Frans Appels


Frans Appels is Managing Partner of Digital Marketing Agency Netprofiler and Conversion Optimization Agency ClickValue. Netprofiler and ClickValue are part of the LevelUp Group. With 100 consultants, both organizations help companies to improve the growth of the digital results by focusing on online results and conversion rates. Frans is an experienced speaker in the field of online marketing, digital analytics and conversion optimization (CRO).

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