Growing your e-commerce business through smart use of data and conversion optimization
Frans shows how you can optimize and target online campaigns through smart use of digital data. With cases that illustrate how you can boost the results of your Google Ads, SEO, display and social campaigns. He also explains how e-commerce companies can set up a successful Conversion Optimization (CRO) program based on a simple step-by-step plan. With practical tips and appealing examples of various e-commerce companies. Attendees receive the related book “Digital Marketing Pinball”.