Emerce Retail Europe

How adidas is using data and agile methodologies to put the consumer at the starting point of creating digital experiences

Tom Burrow & Milo Maneo Adidas

At adidas we have been redefining our digital presence in a way that will push the future of Digital and create Premium Experiences across all our consumer touch points to drive brand desirability, engagement and sales for our adidas and Reebok brands.

Tom Burrow & Milo Maneo

Tom Burrow & Milo Maneo


Tom Burrow 

Tom heads up the .com Experience Team at adidas, defining the strategy and leading the team of Product Owners working in an agile environment, together with the Conversion Optimization team responsible improving and optimizing the adidas.com andreebok.comexperience.

Tom has 15 years experience in the industry, holding previous leadership positions at the global airline Emirates in Dubai and the global sports Brand Umbro based in The UK.

Milo Maneo

Milo is Senior Director eCommerce in adidas Digital IT team. He has more than 15 years’ experience in the IT industry with a strong focus on eCommerce for the fashion industry. Before joining adidas he has covered multiple IT roles in YOOX Net-a-Porter Group.

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