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How brands can take advantage of influencers for mutual benefit

Catherine Summers Not Dressed As Lamb blog

A talk that took a look at how brands can and should take advantage of bloggers and digital influencers – both small and large – in a way that benefits both parties. Using real examples the wrong ways as well as the right ways were discussed to approach influencers and just how effective a targeted brand campaign with the right influencers can be to your business and brand.

Catherine Summers

Catherine Summers

Not Dressed As Lamb blog

Catherine, a professional blogger and digital influencer, started her fashion and style blog Not Dressed As Lamb six years ago and turned it into a full-time occupation after just two years. In April this year she was awarded the UK Blog Awards Individual Fashion and Beauty Winner 2017.

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