How can web-to-store bring value to the luxury retail experience ?
It is not just about pushing the button and selling online, but also about creating a strategy that offers a customized omnichannel experience.
Before a purchase, 75% of customers research online, 65% want to touch & feel the products and 16% wish to talk to a salesperson.*
The aim of the presentation was to show how digital can bring coherence in a field where human is at heart.