Emerce Retail Europe

How intent is changing the funnel

12:00 45 minutes presentation English UVA 2
Umberto Tesoro Trussardi

How to use data to create value and not only target customers.

Nowadays we do have more data then we can even think of, the question is if we are we taking smart decisions based on what we know.

Are we ready to frame user intent in a business framework? How should we use data to create value and not just for targetting?

The keynote will try to answer those questions.
Umberto Tesoro

Umberto Tesoro


Umberto Tesoro is Head of Digital & E-commerce of Trussardi with 15 years experience in digital & e-commerce.
He worked for Yoox, Philipp Plein and Geox as E-Commerce Manager and Head of Digital Marketing.

He cooperated as guest lecturer at IUML, Ca’ Foscari, Università Cattolica and SUPSI.
He is passioned about data visualisation and digital acquisition strategy, his specialties include Customer Journey Development and Conversion Rate Optimisation

Simultaneous sessions