Emerce Retail Europe

How does omnichannel retail fit with the new behaviors of luxury consumers?

14:45 45 minutes presentation English UVA 4
Christel Cassimatis Balenciaga
The behaviors of luxury consumers are changing.
The aim of this intervention is to understand how omnichannel services can empower a luxury brand to deliver an experience fitting with those new behaviors.
Christel Cassimatis

Christel Cassimatis

Balenciaga

Marketing & Digital enthusiast, passionated about Fashion & Luxury, interested in bringing coherence between offline and online touchpoints in order to offer the best customer experience.

Global Omnichannel & Innovation Project Manager at Balenciaga.

Simultaneous sessions