Alexander will talk about the perception of speed and its impact on usability, conversions and therefore the success of ecommerce players. Besides the core business of commerce players this also has a relevant impact on ad monetization opportunity. He will also give a quick overview about how to measure and improve speed.
Alexander is currently working as the EMEA Lead of Business Development in the Publishing Segment at Google. He has been with Google for one and a half years and has demonstrated history of working in the ecommerce and entrepreneurial environment.