Emerce Retail Europe

Mercedes and McLaren F1 Customers on Pole Position

13:20 45 minutes presentation English Stage 3
Carlo Klaasse Stichd, a PUMA Company

The inside story about working Forever Faster in F1 from an ecommerce perspective. In this session you will hear from the man in charge of the official stores of some of the best F1 teams in the world; Mercedes and McLaren F1. You will get all the details on how it is to work with iconic drivers like Lewis Hamilton but also with the legendary McLaren F1 team.

Carlo Klaasse

Carlo Klaasse

Stichd, a PUMA Company

Carlo is an experienced e-commerce and omni-channel professional with over a decade of experience in defining, establishing, growing and managing online and omni-channel businesses at retail and brand level. Within Stichd, fully owned by sports company PUMA, he is currently responsible for the Official McLaren and Mercedes F1 Stores. He built from scratch the Multi Brand F1 Store Fuel For Fans and next to that he is responsible for some other B2C and B2B webstores all focussed on Motorsport. Recently they signed a deal to become the exclusive trackside retailer at most Formula 1 races.

Simultaneous sessions