Emerce Retail Europe

TSI Holdings adopts experience-driven commerce for an e-commerce edge

12:05 25 minutes presentation Stage 4

In this session, learn how TSI Holdings – the largest e-commerce retailer in Japan with 38 brands – mastered the challenges associated with multi-brand, multi-channel e-commerce with an experience-driven commerce approach. In under two months, TSI launched two new e-commerce websites while centralizing the management of brand-specific content. Content creation is now 2.5x faster and brand marketers are delivering the shopping experiences customers crave for better engagement and increased sales.

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