Emerce Retail Europe

Personalized consumer journeys from Social Media to Email to Onsite: how to create relevant consumer experiences in the Retail industry

13:20 45 minutes presentation English Stage 2
Diego Cavallini Crocs

Consumers expect more and more relevant and personalized experiences from every retail they interact with. How to keep up with that?

A journey from Social Media to Email to Onsite tactics and some case studies to showcase how retailers can leverage data and technology to deliver unique experiences to their main customer groups.

Diego Cavallini

Diego Cavallini

Crocs

After my master in Marketing I came to The Netherlands to start my career in Digital Marketing.
From 2016 at Crocs helping the company to improve its online presence and digital marketing performance.

Simultaneous sessions