Emerce Retail Europe

Psychology Hacks for Website Optimisation

15:45 25 minutes presentation Stage 3
Hanneke Verhoef AB TastyEline van Baal Online Dialogue

The best way to understand how to change the user behavior on your website is to understand why your users behave the way they do.

In this session, psychology & conversion rate optimization experts from AB Tasty and Online Dialogue explain some of the cognitive biases that drive consumer decisions. You will get tips on how to use psychological tactics to underpin conversion optimization effort, learn to increase non-conscious motivation and encourage desired behaviors on your website and understand the path from psychological motivation to increasing your bottom line.

Hanneke Verhoef

Hanneke Verhoef

AB Tasty

Hanneke is Country Manager for Benelux, Eastern Europe & Middle East at AB Tasty, Europe’s largest all-inclusive tool for website and conversion rate optimization, personalization, user engagement, and A/B and MVT testing.

Eline van Baal

Eline van Baal

Online Dialogue

A behavioral scientist at Online Dialogue, Eline van Baal seeks to understand consumer behavior in relation to business and innovation. Furthermore, Eline is conducting PhD research on the long-term effect of Nudging at the VU Amsterdam.

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