Rebirth of Brick & Mortar, a new UX and Omni-Channel experience
The World turns digital, but the money spent in brick & mortar reaches an all time high. What does this contradiction show about customer needs? What are strategies of a manufacturer which sources its perfection from lifecycle management, stationary dealerships and premium quality products? What experience do we need to offer to stay relevant, embrace our retailers and enter the next level of customer experience?