Emerce Retail Europe

Research Online, Purchase Offline – Success in Omnichannel Marketing

15:45 25 minutes presentation Stage 4

There’s no online customer versus offline customer, just consumer behaviour that spans both digital and physical interactions.

Local Retail Businesses depend on a strong digital presence in order to grow their business. But how do you manage the information process from local business owners to digital in a large international setting? How do you connect this data to Local Platforms and advertise locally, while closing the loop with ROPO measurement?

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