Emerce Retail Europe

Research Online, Purchase Offline – Success in Omnichannel Marketing

15:45 25 minutes presentation Stage 4
Arjan ter Huurne Maxlead

There’s no online customer versus offline customer, just consumer behaviour that spans both digital and physical interactions.

Local Retail Businesses depend on a strong digital presence in order to grow their business. But how do you manage the information process from local business owners to digital in a large international setting? How do you connect this data to Local Platforms and advertise locally, while closing the loop with ROPO measurement?

Arjan ter Huurne

Arjan ter Huurne

Maxlead

Arjan loves working on the bleeding edge of Digital Marketing, ever since he started working at Google in 2006. Maxlead is the top independent Performance Digital Marketing agency in the Benelux, with a star crew for Search Marketing (organic & paid), Programmatic Display, Video, Social and Web Analytics.

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