Research Online, Purchase Offline – Success in Omnichannel Marketing
There’s no online customer versus offline customer, just consumer behaviour that spans both digital and physical interactions.
Local Retail Businesses depend on a strong digital presence in order to grow their business. But how do you manage the information process from local business owners to digital in a large international setting? How do you connect this data to Local Platforms and advertise locally, while closing the loop with ROPO measurement?