Emerce Retail Europe

Segmentation starts with the right product mix

12:40 40 minutes presentation Stage 3
Max Tau PVH EU (Tommy Hilfiger, Calvin Klein)

At Tommy Hilfiger, a majority of the business relies on strong collaboration with a wholesale retail partners. Those customers service different consumers and require the right assortments to meet those needs.

The journey in segmenting the B2B has triggered a holistic mindset shift towards creating the right assortments for the right channels in order to meet the demands of loyal consumers.

Max Tau

Max Tau

PVH EU (Tommy Hilfiger, Calvin Klein)

Max Tau currently drives the data, digital, people and process portfolio for the strategic transformation project SPEED360 at Tommy Hilfiger.

Before PVH, Max spent 6 years with Capgemini Consulting as part of the leadership team of the Global Consumer Products, Retail and Fashion sector. He is as passionate about well made prodcts as he is about the processes and people behind those products.

He is a graduate of the University of Central Florida in Political Science and Econometrics.

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