Emerce Retail Europe

Stop grey retail!

15:45 25 minutes presentation Stage 2
Patrick van der Vliet Emakina.nl

Since Amazon.com has launched its online shopping site in 1995 a lot of retailers are still following this blueprint. This has resulted in too much ‘grey’ online retail: boring shopping experiences that aren’t really unique, fun and lack competitive edge in hyper competitive markets. Patrick will inspire you to innovate your online retail operation in all phases of your customer journey. With a lot of actionable examples and a data led innovation approach.

Patrick van der Vliet

Patrick van der Vliet


Patrick van der Vliet is head of strategy, user experience and design of the Emakina group.  He has a big passion for combining theoretical knowledge about innovation and deconstruction of businesses with hands-on creative skills like data-led design and growth hacking in the field of marketing and e-commerce. Patrick helps brands like Kitchenaid, Huawei, HONDA, Unilever and ECCO.

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