Emerce Retail Europe

The challenge of creating a digital dialogue to assist and advise the customer

10:30 45 minutes presentation English UVA 2 UVA 3 UVA 4
Jolanda Lamboo MS Mode

Our customers love MS Mode for the personal service they get in store from our passionate staff. Digitally we try to create that same vibe and assistance. Therefore, we pilot many things to see what works or not for our customers and fits our brand. This presentation talks about what we try, implement, say goodbye to and how we do this.

Jolanda Lamboo

Jolanda Lamboo

MS Mode

With over 50 years of experience MS Mode designs fashion that makes curvy women feeling great. To deliver on this promise MS Mode has a webshop in 8 countries and more than 200 stores. As Ecommerce Manager, Jolanda is with her team responsible for bringing off- & online together in one customer experience.

Jolanda Lamboo, together with Carlos Marquez from Heineken, is also a speaker during the fireside chat on The Future of Retail, where they will discuss: what are the challenges known, and how would we design the Next Retailer, the Retailer of the future.