Emerce Retail Europe

The impact of display advertisement: uplift measurement without attribution platform

12:05 25 minutes presentation Stage 2

How to credit the true impact of your marketing channels? Based on years of experience in display advertisement, Bram will share how he analyses data in order to measure the uplift of display on the overall marketing mix of his clients. Learn about common limitations of analytical programs and how to overcome them in order to get a realistic overview that includes the impact of branding in the long-term.

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