The Value of Stories
Why does KLM like to talk about the planes they used to fly 50 years ago? How does this inform you, as a consumer, about what is valuable? And as a brand, what objects do you choose to elevate in order tell your story to the consumers?
This presentation will be about the many years of research experience of Trilce Navarrete and she presents the elements at the core of consumer valuation relevant to any firm. She will reflect on museums’ ability to tell stories through curated collections of items, and how that learning can be applied to many disciplines and sectors, as every firm has a story and a past to share.