Emerce Retail Europe

Uber yourself or you get Kodak’ed

14:20 25 minutes presentation Stage 4

A good positioning today isn’t a guarantee for tomorrow’s success. A rapidly changing e-commerce market needs a digital DNA at the core of its business model and short response times to customers’ fast changing needs. Michael Türk will look at Uber ‘s digital DNA to analyze their success factors, map them at retailers’ needs and explain how projects like these take modular e-commerce technology to implement.

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