Emerce Retail Europe

Unlocking Payments: the hidden key to the Customer Experience

14:20 25 minutes presentation Stage 3
Angus Burrell AltaPay

‘Payments’ and the process of ‘paying’ are intrinsic to building long-term relationships between customers and brands. Retailers spend millions on perfecting the customer experience every year. Many have based their entire brand on providing the highest level of service. Others will have had their reputation damaged irreparably by negative feedback on social media. Yet there is one decisive element that underpins the success of the entire customer journey – payments.

The vast amounts of time and money invested in perfecting the shopping experience for a customer, be it online or in-store, can be undone at the checkout. Whether this is in the shape of delays, technical issues or problems handling local currencies, challenges abound for retailers when it comes to buying or selling a product. In a competitive global landscape where customer loyalty is wafer thin, brands simply have to get this right across all channels. This is make or break…

Angus Burrell

Angus Burrell


Angus brings with him a breadth of knowledge and expertise across various sectors and has been in the Payments Industry for 9 years. He is a subject matter expert and thought leader focused around the consumer payments journey and customer loyalty for 21st century retailers. He is also a specialist in innovative retail and payments technology. He is the founder of the Future of Retail Payments group on LinkedIn.

Angus joined AltaPay in October 2011 as UK Sales Director and opened the company’s first UK office in London. Since then he has been responsible for International Partnerships – driving a particular focus on Retail Technology Partners – and in January 2018 became General Manager, UK. Prior to AltaPay Angus was with Realex Payments.

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