Emerce Retail Europe

Why profitable customer journeys need people, experiences and analysis

09:45 45 minutes presentation Stage 1
John Alexander Rowley Ferrero

Creating best in class customer journeys is no easy task. In the modern world of micro-moments, millenials and multi-channel, the ability of digital marketing to drive consumers from awareness to purchase requires three key ingredients: People, Experiences and analysis.

Each area of this digital marketing strategy has its own challenges, objectives and benefits – Find out what they are and how they can help you drive your company’s bottom line in this 30-minute keynote presentation.

John Alexander Rowley

John Alexander Rowley

Ferrero

John Alexander Rowley has been passionate about helping businesses of all shapes and sizes improve their digital performance for almost 15 years.

During this time he has helped shape the digital marketing strategies for multiple organisations across various sectors, most recently focusing on ecommerce growth on the Thorntons brand as part of a €13b global organisation (Ferrero). John is accountable for over £1m in digital marketing overheads and manages an in-house team.

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