Emerce Retail Europe

Why should a successful direct-to-consumer brand enter the retail space?

11:15 40 minutes presentation Stage 6
Nick Helleberg Foodspring

In the past brands were built offline and then tried to reach momentum online. Foodspring went the opposite way, building Europe’s leading functional food brand online and and later focusing on offline channels. How do you transform an online pure player to a multi-channel company? Why even bother with retail?

Nick Helleberg

Nick Helleberg

Foodspring

Nick has a background in vertical commerce, having previously built up operations for Europe fastest growing company Bettzeit, i.e. the holding company of Emma Mattress.

At foodspring he heads up the global retail department, driving the transformation from a pure online to a multichannel company. Foodspring is Europe’s leading functional food brand.

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