Lluis Martinez-Ribes - ESADE
Associate Professor
Lluis Martinez-Ribes has a passion to innovate in retailing and marketing using strategic neuromarketing. The aim is to substantially improve customers' quality of life. By doing so, companies obtain customers preference.
Martinez-Ribes practices innovation through strategic neuromarketing both in academia (ESADE Business School Associate Professor) and in consulting.
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Neuromarketing and m-commerce. How apps may please the human brain.
Wed 5 November 2014 @ 11.40u
