Michelle Beeson - Forrester Research
Analyst, e-Business & Channel Strategy
Michelle is an Analyst at Forrester – a global research and advisory firm. Michelle’s research covers eCommerce in Europe, with a particular focus in the retail industry. Her current areas of research include European eCommerce trends and forecasting, multichannel retail, and the impact of changing consumer behavior on the retail industry in Europe.
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Get ready for a multi-touchpoint retail future
Wed 5 November 2014 @ 09.45u
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Channel Strategy - decisions on online/offline commerce
Wed 5 November 2014 @ 17.00u
