Haris Zisimopoulos, serves Google as a Conversion Optimization and UX/UI Expert. In this role, Haris focuses on providing the best e-commerce experience possible. Prior to joining Google, Haris worked at Nike for over 7 years. Most recently, he served as Director of Digital Product where he was leading all digital products across nike.com, apps and the brand overall. Haris is known for the passion he brings to each project and his keen understanding of market research. He currently resides in Amsterdam.