Emerce Retail Europe

Carlo Klaasse

Stichd, a PUMA Company

Carlo is an experienced e-commerce and omni-channel professional with over a decade of experience in defining, establishing, growing and managing online and omni-channel businesses at retail and brand level. Within Stichd, fully owned by sports company PUMA, he is currently responsible for the Official McLaren and Mercedes F1 Stores. He built from scratch the Multi Brand F1 Store Fuel For Fans and next to that he is responsible for some other B2C and B2B webstores all focussed on Motorsport. Recently they signed a deal to become the exclusive trackside retailer at most Formula 1 races.