Emerce Retail Europe

Francine van Dierendonck

Francine van Dierendonck

Xenos

Francine van Dierendonck (41) holds an MSc. degree cum laude in Biotechnology from Wageningen University and Delft Polytechnical University. After 3 years in Management Consultancy, she worked for 7 years at eBay and Marktplaats.nl, the last years as Director Marketing and member of the MT. At Philips she became responsible for the turnaround of Philips Direct-to-Consumer channel and Philips Consumer Lifestyle’s Digital Strategy. The deeply felt love for both Consumers and Innovation steered her from a Corporate role towards traditional Retail. This resulted in a board position with Miss Etam. The fashion retailer got into trouble, went through bankruptcy and restart with van Dierendonck on board. Two and a half years ago van Dierendonck took on the role of CEO Xenos, a Dutch/German retail chain with 4000 employees and 270 stores.  Van Dierendonck led Xenos through a large transformation and restructuring process. Recently Xenos was sold.