Emerce Retail Europe

Ilja Barskiy

Essity (Lotus, Tempo, Edet)

Ilja Barskiy is the European eBusiness Manager at Essity, a Swedish hygiene and health company, formerly a part of SCA.

With a team of eCommerce specialists he is leading the online sales evolution for the Tork® brand. He lives in Dusseldorf, where he was previously working at 3M in various marketing and sales positions for 9 years.

For several years now, his focus has been on eCommerce (B2C and B2B) as well as the digital transformation of marketing and sales functions.

After completing his MBA-studies at Manchester Business School, he started his engagement as a lecturer at the Hochschule für Ökonomie und Management, where he is sharing his knowledge to undergraduate and master students.

Essity is a leading global hygiene and health company that develops, produces and sells Personal Care, Consumer Tissue and Professional Hygiene products and solutions. They have about 48,000 employees and sales are conducted in approximately 150 countries. The business operations are based on a sustainable business model with focus on value creation for people and nature. Some of their brands are TENA, Leukoplast, Libero, Libresse, Lotus, Nosotras, Tempo.