Emerce Retail Europe

Frithjof van der Heide


Frithjof studied Business Administration at VU University Amsterdam and graduated with distinction. He started off his career at Lesara GmbH in Berlin and is currently responsible for growth and strategy in the Benelux.

Lesara is an international online store for affordable fashion and lifestyle products. Founded in 2013 by Roman Kirsch, Matthias Wilrich and Robin Müller, the Berlin based e-commerce startup now offers more than 100,000 fashion, lifestyle, tech & homeware products.