Emerce Retail Europe

Patrick van der Vliet


Patrick van der Vliet is head of strategy, user experience and design of the Emakina group.  He has a big passion for combining theoretical knowledge about innovation and deconstruction of businesses with hands-on creative skills like data-led design and growth hacking in the field of marketing and e-commerce. Patrick helps brands like Kitchenaid, Huawei, HONDA, Unilever and ECCO.